Free checklist

The SaaS UX checklist

50 checks to run on your product before you pay for more traffic. Each one says why it matters, so you can decide what to fix first.

50 checks in 8 groups. Free, sent to your email.

Quick pass6 of 6 checked

A look inside

What the checklist covers

The first checks of every group are open. The rest unlock when you ask for the full list.

8 checks

Sign-up asks for email and password onlyEvery extra field loses people before they see the product.
Offer one social sign-in, such as GoogleIt saves a password and a verification step for many users.
Let people look around before they verify their emailWaiting on an inbox is where many new sign-ups stop.
+5 more in the full list

6 checks

The main menu has 7 items or fewerLong menus get skipped, and people stop looking for features.
Menu labels use the words your users useInternal names mean nothing to someone new.
The current page is clearly marked in the menuPeople always need to know where they are.
+3 more in the full list

6 checks

Labels sit above fields and stay visible while typingPlaceholder-only labels disappear when people need them.
Mark optional fields, not required onesMost fields are required, so marking the exceptions is quieter.
Show errors next to the field, with a fix“Invalid input” does not tell people what to change.
+3 more in the full list

7 checks

Every empty list says what it is for and has one button to add the first itemAn empty screen is your best chance to teach.
Loading screens use placeholders that match the final layoutThe page feels faster and does not jump when data arrives.
Anything that takes over 2 seconds shows progressPeople think a silent screen is broken.
+4 more in the full list

6 checks

The dashboard answers one clear question firstToo many equal-sized charts hide what matters.
Numbers have units, a date range and a comparisonA number alone does not tell people if it is good.
Tables let you sort, filter and searchLists get long, and people need to find one row.
+3 more in the full list

7 checks

The pricing page shows plans side by side with one recommendedA suggested plan makes the choice easier.
Say who each plan is for, not only what is includedPeople pick by their situation, not by feature lists.
Show the price you will charge, including the billing periodSurprise costs at checkout end the sale.
+4 more in the full list

6 checks

Text has enough contrast against its backgroundLow contrast is hard for everyone, in sunlight too.
You can use every screen with the keyboard alone, with a visible focus ringSome users cannot use a mouse, and power users prefer not to.
Buttons and links are at least 44 pixels tall on phonesSmall targets cause missed taps.
+3 more in the full list

4 checks

Account settings are grouped: profile, team, billing, notificationsHunting for a setting makes a product feel unfinished.
Users can invite teammates and set their role in a few clicksProducts spread inside companies when invites are easy.
Say where data is stored and how to export or delete itBuyers ask this before they sign.
+1 more in the full list

Get the full list

Tell us where to send it. You get a page you can print or save as a PDF, and a link by email.

Who it is for

Check your first version before real users see it, and know what to fix first.

Use it as a shared review list, so everyone judges the product the same way.

Turning a service into software? Check the basics before you build more.

Send your product for a free design review, or book a call and we go through it together.