BrandingCatA dashboard for brand mentions
A tool that gathers brand mentions from several platforms into one feed: dashboard, post feed with reply suggestions and keywords.

- Industry
- SaaS (brand monitoring)
- Services
- Product design, UX design, Web app design
- Platform
- Web
- Screens shown
- 17
The problem
Mentions of a brand are spread across many platforms. Most need no answer, and a few do.
- Collect mentions in one place
- Sort and filter them
- Reply without leaving the page
How we approached it
What it had to do
- Help a brand owner set up tracking in a few short steps
- Show mentions and posts in one place
- Make replying to a post quick
- Keep keywords, sources and account settings easy to reach
- 1Mapped four flowsFrom onboarding to account settings.
- 2Designed onboardingA questionnaire with keyword steps, ending in a project-created confirmation.
- 3Designed the dashboard and postsA mentions chart, an empty state, a posts list with filters, a single post and post history.
- 4Set up the systemA color palette, type styles, and buttons and controls.
The screens
17 real screens, grouped by the flow they belong to.
Onboarding
A short questionnaire that ends with a created project.




Dashboard and posts
A dashboard with a mentions chart, a posts list, single posts and post history.





Keywords and project settings
A keyword table and project settings for keywords and sources.



Achievements and account
Locked and unlocked achievements, plus profile, integrations and subscription settings.





Design system
The parts that repeat across the screens, built once and reused.
- ColorsA blue palette with warning, success and error colors.
- TypeA type scale from headings to small labels.
- ComponentsButtons, inputs and controls with their states.
What we delivered
Desktop screens from onboarding to settings, plus account, notification, integration and subscription settings and a components and style guide in Figma.
- Desktop screens from onboarding to settings
- A component and style guide in Figma
Have a product like this in mind?
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