Blog category
Comparisons
Plain-language notes on product design, design engineering and AI product UX, from the studio.
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Google-style design sprint vs MVP design sprint: what is the difference
Both use the word sprint. We compare a five-day workshop with a four-week design project, and say when each one is the better choice.
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Build vs buy a design system: what small teams should do
Most early teams should not build a full design system. We compare a library, a starter kit and a custom system, with trade-offs and our default advice.
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Figma prototype vs code prototype: when to use which
Both kinds of prototype have a place. We compare them on speed, realism, cost and handoff, so you can pick by the question, not by habit.
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Design agency vs freelancer vs in-house designer for a startup
A fair look at the three ways to get product design, what each does best, and where a studio like ours is the wrong choice.
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