SaaS
Plain-language notes on product design, design engineering and AI product UX, from the studio.
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Redesigning a SaaS product without losing existing users
How to change a live SaaS product without upsetting the people who already use it: what to check first, how to stage the change and how to tell users.
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B2B SaaS design: what is different from consumer apps
B2B products have roles, permissions, dense tables and long sessions. How these shape design choices, and where consumer habits do not carry over.
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SaaS dashboard design: choosing what goes on the first screen
A dashboard should answer the user's first question, not show every number. How to pick metrics, set layout, and move the rest to other pages.
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SaaS pricing page design: layout, plan names and what to show
A pricing page has one job: help a buyer pick a plan. Here is how we handle plan count, names, comparison tables, billing toggles and FAQs.
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SaaS onboarding: how to design the first five minutes
How to pick the one result a new user should reach first, cut sign-up steps, and choose between tours, checklists and empty states.
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